SOCIAL
CARFAX
When I managed CARFAX's consumer-facing social media channels, my goals included increasing engagement and followers, creating a cohesive look and feel for the content, and promoting the variety of services CARFAX provides.
CARFAX for Dealers
After seeing success on our consumer-facing channels, I was asked to create a social media strategy for our dealer-facing channels. I helped vary the content types and promote the products CARFAX offered for dealers during COVID-19.
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Fairfax County Police Department
The Fairfax County Police Department brought me on as a social media specialist to create and maintain an editorial calendar, create a style guide, and help teach officers in the Media Relations Bureau how to use social media effectively.
City of Hyattsville Police Department
I worked to improve this police department's social media presence by developing a voice and brand for their Facebook page, and replacing outdated graphics with bold visuals to help relay essential information.
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